top of page
Search

Archifiction: The Disruptor Bringing Hollywood Sci-Fi into the Corporate Boardroom

  • rviviii
  • Aug 25, 2025
  • 8 min read

Lead

While Meta and Apple trap users in virtual worlds with bulky headsets, a Chinese company is bringing Hollywood sci-fi scenes into reality: no wearable devices needed, just a wave of the hand to awaken the entire physical space into an interactive interface.

 

Archifiction, with its world's first wearable-free natural interaction 3D communication terminal, n'Space, breaks through the bottleneck of 2D hardware interfaces, supplementing the VR industry with a new interaction method. Leveraging a "Hardware Sales + Leasing + Software Subscription" model, it has opened doors for hundreds of leading enterprises like Swire Properties and Zhejiang Communications Investment Group (CICO), significantly boosting efficiency in full-scale 3D collaboration. Years of foundational R&D and commercial understanding culminated in Archifiction achieving profitability in 2024.

 

Yet, with a new round of financing imminent, can this Hangzhou-based company make 3D communication permeate trillion-dollar industries like water and electricity? The answer lies within the bridge between the virtual and real woven by this disruptor.

 

1 Project Overview: Space as Interface

 

Founded in Silicon Valley, USA, in 2016, Archifiction took root and grew in Hangzhou carrying the disruptive concept of "Space as Interface."

 

Its core product, n'Space—the world's first AI deep learning and spatial computing-driven wearable-free 3D communication platform—transforms physical space into a 1:1 scale immersive interactive battlefield through proprietary optical matrices and top-view multi-modal sensing algorithms.

 

Sun Yi, CFO and Head of Strategy and Development, revealed that this technology is poised to penetrate multiple trillion-dollar markets including architecture, engineering, manufacturing, energy, defense, education, and entertainment. Currently, n'Space serves nearly a hundred enterprises and institutions like Swire Properties, CICO, a nuclear technology enterprise, and Tsinghua University. "Our goal isn't to manufacture tools," Sun Yi stated emphatically in a virtual interview, "but to make 3D collaboration the next generation of business infrastructure."

 

2 Market Pain Points: The Unbearable Burden of 2D Communication

 

 

The cost of 2D collaboration is becoming a hidden expense for trillion-dollar industries. "The misunderstandings, rework costs, and time losses caused by traditional 2D communication have become an unbearable burden," Sun Yi asserted. "The biggest problem our sector faces is the 'contradiction between 3D concepts and 2D interfaces.'"

 

Although 3D modeling software (like SketchUp, Revit) is mainstream in the industry, the final communication and review stages often regress to 2D drawings, PPTs, or flat screens. This leads to severe information attenuation and cognitive gaps. Pritzker Prize juror Shigeru Ban once commented: "Reviewing architecture on a flat screen is like appreciating a symphony through a keyhole."

 

Existing solutions also create dilemmas: VR headsets cause dizziness and nausea for engineers, while traditional 3D screens reduce participants to "spectators behind glass." More critically, single business trips for international collaboration can exceed millions. "When spatial information is strangled by 2D interfaces, even the most precise model becomes a Venus de Milo."

 

3 Industry Analysis: 3D Communication Reshapes the Collaboration Landscape

 

The explosion of 3D communication is no accident. At a technological inflection point, Apple's pivot to spatial computing and Nvidia's industrial simulation solutions have paved the way for wearable-free interaction. On the demand side, Zoom Rooms' two million users confirm the normalization of remote collaboration, with enterprises craving deeper cloud-based presence. Additionally, high costs of international travel and rework due to misinterpretations are the final straws forcing market innovation.——Enterprises are no longer satisfied with merely moving to the cloud; they urgently need next-generation tools that can integrate complex multi-source information and support deep, real-time collaboration. This precisely opens a vast arena for Archifiction's product.

 

"The digital transformation market for the global construction industry alone exceeds ten billion USD annually and is still growing at double-digit rates," Sun Yi cited third-party predictions. "Our product targets the most core, most valuable collaboration link within this massive market. We believe that as the technology matures and costs decrease, 3D communication terminals will not only be enterprise tools but also move towards the mass market. Its overall market scale will be immeasurable."

 

4 Product Advantages: Technology, Business, and Ecosystem Trinity

 


 

The technological moat is built on dual barriers. At the hardware level, a 22-module optical matrix achieves 8.5K resolution and 15ms ultra-low latency, far exceeding industry standards. On the software side, multi-modal algorithms trained on a million-scale top-view dataset can capture millimeter-level fingertip tremors.

 

More ingenious is the business model design: hardware leasing reduces the customer's initial investment to one-third of VR solutions, while CICO's real-world testing showed that hidden cost savings—from replacing physical simulation facilities and reducing travel—reached five times the equipment investment.


Ecosystem positioning is also complete—the system seamlessly integrates with industrial software like SketchUp and AutoCAD, and is embedded in government emergency management standard procedures. "We are not aiming to replace existing software, but to become their 'best 3D output terminal'," Sun Yi positioned it thus.

 

5 Competitive Analysis: The Path to Breaking Through in Wearable-Free Collaboration

 

Discussing the competitive landscape, Sun Yi candidly noted that the two notable types of players each have limitations. VR/AR headset manufacturers like Meta and Apple offer immersion, but "devices isolate users from the real environment, hindering natural eye contact, and suffer from motion sickness, battery life shortcomings; high costs further constrain enterprise-level deployment." Traditional 3D visualization solutions are constrained by their 2D screen nature: "users can only passively watch large screens, unable to truly enter the model to interact; spatial cognition issues remain unresolved."

 

 

Facing these pain points, Sun Yi pointed out that Archifiction's breakthrough core lies in its technological path of achieving "Wearable-Free Natural Interaction Spatial Computing." Through self-developed multi-modal human perception algorithm engines, creating the world's first top-view human body dataset of tens of millions scale, and multiple proprietary optical designs, chips, and circuit board designs, it ultimately achieves "transforming physical space into an interactive interface by capturing natural body movements alone, without any headset devices," completely circumventing the inherent flaws of wearable hardware.

 

"Our advantages directly target competitors' weaknesses," Sun Yi summarized. Firstly, it achieves "multi-person, same-space, full-scale collaboration," breaking the social isolation caused by VR's separation from the real environment and inability for face-to-face interaction. Secondly, it provides "zero-learning-curve body interaction," surpassing the passive viewing of traditional large screens or naked-eye 3D solutions. Finally, by reducing hidden costs stemming from communication errors, combined with the leasing model, it creates superior long-term ROI for enterprises.

 

6 Core Team: The "Tech + Business" Dream Team

 

Vision Navigator

Our founder, Ms. Wei Pingting, is the soul of the company. She possesses a unique interdisciplinary background in Architecture and Mathematics from the University of Utah, coupled with training at the world-renowned Sci-Arc (Southern California Institute of Architecture). This educational background endowed her with a macro, systematic, and highly forward-thinking perspective, enabling her to perceive the essence of future interaction starting from the fundamental principle of "architecture considering the whole, the relationship between the whole and its parts." It was based on this deep reflection that the company firmly chose the "Wearable-Free Natural Interaction" technological path from day one, challenging tradition.

 

Technology Shield

Our technological core is led by a senior AI expert who previously served at a top international tech company. He leads an elite team composed of talents from renowned domestic and international universities and laboratories, building an impregnable barrier in perception AI and spatial computing technology for us.

 

Market Sword

In commercialization and market expansion, we have gathered several seasoned experts with backgrounds at industry giants. This includes solution and sales experts from world-class tech companies like Huawei and Alibaba. Leveraging years of practical experience serving large enterprise clients, they ensure our product precisely penetrates the market, achieving high-speed, efficient growth.

 

7 Business Model: Leasing + Subscription Builds a Healthy Business Loop

 

Discussing the business model, Sun Yi, Head of Strategy and Development at Archifiction, gave a pragmatic answer: "The core is the dual-track parallel of 'Hardware Leasing + Software Subscription'." On the hardware side, customers start by leasing the core n'Space terminal annually, significantly lowering the procurement barrier and accelerating technology adoption. On the software side, it provides SaaS-based 3D data management, collaboration tools, and continuous upgrade services. "This forms a stable recurring revenue stream, key to business health."

 

Sun Yi specifically noted that this model has been market-validated: "In 2024, we achieved overall profitability, with revenue reaching the tens of millions RMB level." Hardware leasing reduces customer trial costs, while software subscriptions ensure continuous revenue generation. Together, they build a predictable, risk-resistant business loop. "Profitability proves this model is not only innovative but also has sustainable endogenous power," he emphasized. "This paves the way for enterprise scaling."

 

8 Operational Status: High-Stickiness Operation Driven by Leading Clients

 

 

"Leading clients have deeply integrated n'Space into their core workflows," Sun Yi cited CICO as an example: its virtual tunnel fire drills replaced tens of millions of RMB in physical facility investment, solving the pain point of "inaccessibility" in high-risk scenarios. In Swire Properties' Xi'an project, the owner's team and Pritzker Prize-winning architect Shigeru Ban conducted 1:1 real-time design reviews via the terminal, improving communication efficiency while drastically reducing rework costs caused by information discrepancies.

 

Current operations focus on three core metrics: Leading client renewal rates remain consistently high, confirming deep recognition of product value; Client usage frequency and scenario depth increase simultaneously, as users continually discover new applications; New customer acquisition efficiency is optimized,leveraging benchmark cases and industry exhibitions to shorten the sales cycle.

 

The technology has been deployed in industrial scenarios like virtual teaching at Tsinghua University and Tongji University, and at a nuclear technology enterprise. Profitability and tens of millions RMB in revenue in 2024 validate the effectiveness of the business loop.

 

9 Development Plan: From Technological Deepening to Spatial Operating System  

 


Archifiction anchors its future in two key phases: Short-term (1-2 years), focusing on AI perception algorithm iteration, using Japan and the Middle East as globalization springboards to consolidate leadership in the "Wearable-Free 3D Communication" track, targeting 150% CAGR. Medium-to-long term (3-5 years), the company will evolve from an enterprise solution provider to a "3D Communication Infrastructure Provider," attracting developers to co-build an application ecosystem, and driving the technology's extension from B2B to mass-market (B2C) accessibility.

 

This layout directly targets the company's ultimate vision—"Exploring the Frontiers of Future Imaging, Building Bridges Between Virtual and Physical Spaces." In Sun Yi's view, n'Space is not just a product, but a connector between the physical and digital worlds. "We aim to make 3D communication a fundamental element like the internet," he described. "Breaking spatial constraints, making collaboration across thousands of miles feel like being present, allowing family and friends to be 'absent yet present.'" Its goal transcends technological iteration; it's about reshaping the definition of "presence," elevating the product to a new operating system for interaction between people, and between people and space.

 

10 Financing Plan

 


This round of Archifiction's 40 million RMB financing will focus on two core engines: 60% will be invested in AI technology breakthroughs, for recruiting top talent and continuously optimizing perception algorithms, spatial computing engines, and hardware architecture to consolidate the technological moat; 40% will be used for market expansion, accelerating domestic industry penetration, and establishing localized teams using Japan and the Middle East as leverage points to capitalize on global opportunities.

 

Sun Yi revealed that the next funding round is expected to be 60-80 million RMB, and the financing plan is already on the agenda. "We are seeking not just capital," he emphasized, "but strategic partners who understand spatial computing and can connect global resources, to jointly define the future of 3D communication with the company."

 

NovaX Perspective

 


Archifiction breaks through with "Wearable-Free Spatial Interaction," using AI algorithms to replace headsets, lowering barriers with a leasing model, directly addressing a decade-long pain point in the VR/AR industry. While giants are bogged down with hardware, its validation by hundreds of enterprises has pushed open the door to commercialization. Moving from a tool towards a "Spatial Operating System," n'Space is reshaping the foundation of industry collaboration.

 

NovaX will empower with global resources, jointly advancing 3D communication to become the next-generation infrastructure. The future has arrived; Archifiction stands at the crest of the wave.

 

 
 
 

Comments


NovaX Global Investmatch Carnival 
國際創投嘉年華
NovaX Plus
Venture Capital Gala
創投晚宴
Contact us
聯繫我們

Date & Time 日期及時間

2025.6.30 - 2025.7.1

​10:00 - 18:00

Venue 地點

香港亞洲國際博覽館 2 號館

Hall 2, AsiaWorld Expo, Hong Kong

Date & Time 日期及時間

2025.6.29

​18:00 - 22:00

Venue 地點

香港灣仔瑞吉酒店

St. Regis Hotel, Wan Chai, Hong Kong

Corporate Partnership

企業合作

zeneth@innovatinghk.com

Media Promotion

​媒體宣傳

kelsey.szeto@innovatinghk.com

Designed by NovaX Global © 2025

bottom of page